“Fictions already structure what we experience as reality.

Objectivity and manipulation are certainly things that interest me.

And, in the middle, language.*

As a visual artist working at the intersection of photography and video, Hein is an enigmatic creator keen for captivating and thought-provoking explorations in the realm of visual storytelling. His distinctive work challenges conventional perceptions, inviting viewers into a realm where ambiguity reigns.

With the publication of the photo-book "Clouds and Bombs," Hein introduced a mesmerising juxtaposition of appropriated and intervened digital images from the internet, blurring the boundaries between their reference, clouds and bombs, but also of the authorship, original and copy. This intriguing project prompts introspection, compelling observers to question their interpretations of visual cues and societal symbols.

Venturing beyond the realms of ambiguity, Hein embarks in these days on a new artistic journey through a hybrid documentary film centered on the lives of Gauchos in Argentina, descendants of Danish immigrants. This compelling endeavour signifies a shift towards exploring the intricate tapestry of cultural and personal identity, weaving together narratives that traverse borders and generations, and functioning as an intimate mirror of his own life.

Hein's artistic ethos resides in the fusion of critical inquiry and creativity, crafting visual narratives that challenge norms and spark contemplation. His diverse portfolio reflects an insatiable curiosity about the world, a commitment to unraveling multifaceted stories, and a dedication to stimulating profound reflections through and about these visual mediums.

Juan Hein was born in Buenos Aires, Argentina, in 1971. In 2006 he moved to Copenhagen, Denmark, where he lives and works today.